Standard and Text Ad Spec

Standard Banner

A standard banner ad is an ad unit that can be either static or animated, and placed within a publisher’s specified ad content area around their live mobile content.

Static Interstitial

An interstitial ad is an interactive full-page ad unit. An interstitial is loaded in-between content (such as game levels or web pages). When collapsed (closed), the user’s expected content loads.

Native

A native ad is a format of advertising that takes advantage of the form and function of the surrounding user experiences, all of which are indigenous to the wide variety of mobile devices.

Video Ad Spec

Fullscreen Video

Fullscreen video (interstitial video) are ads that appear between two content pages. Also known as transition ads, inter-commercial ads, and splash pages. Other terms such as in-page, and mobile pre-roll appear in the context of mobile interstitials or ads that have 100% share of voice/screen.

Custom Content Creation with Appi Studios

Capabilities:

Edit existing materials

Create new materials

• Video ads – portrait/landscape, trailer/game play.

Localization

• Top geos’ languages: Japanese, Chinese, Korean, German, Spanish, Russian and more.

Mockups

• Proposal for clients for different promotion types.
• Proposal for partners of different placement formats.
• Simulation of ad placements.

Audio voiceover

• Providing the script, the recording, and the layover to the video.

Real actors promoting the product

• Using real people describing the advertisers’ service/app/product/brand.

Copywriting

• Content for the ads/videos/promotional materials.