Standard and Text Ad Spec

Standard Banner

A standard banner ad is an ad unit that can be either static or animated, and placed within a publisher’s specified ad content area around their live mobile content.

 

Ad Format	Dimensions	Supported Files	File Size	Pricing
Standard Banner	320×50 300×250 300×300 600×600 728×90	JPG, JPEG, Animated GIF	Max 500KB	CPC, CPI

 

Image below is an example of banner ads for the Serena

 

Static Interstitial

 

An interstitial ad is an interactive full-page ad unit. An interstitial is loaded in-between content (such as game levels or web pages). When collapsed (closed), the user’s expected content loads.

 

Ad Format	Dimensions	Supported Files	File Size	Pricing
Interstitials	Landscape 480 x 320 1024 x 768 800 x 600	JPG, JPEG, Animated GIF	Max 500KB	CPC, CPI, CPM
	Portrait 320 x 480 600 x 800 768 x 1024

 

Static Interstitial Examples for Serena

 

Native

 

A native ad is a format of advertising that takes advantage of the form and function of the surrounding user experiences, all of which are indigenous to the wide variety of mobile devices.

 

Ad Format	Dimensions	Supported Files	File Size
Native	1200 x 627	JPG, JPEG, Animated GIF	Max 500KB

 

Example of Native ad for Serena

 

Video Ad Spec

 

Direct In App Inventory

 

Fullscreen Video

 

Fullscreen video (interstitial video) are ads that appear between two content pages. Also known as transition ads, inter-commercial ads, and splash pages. Other terms such as in-page, and mobile pre-roll appear in the context of mobile interstitials or ads that have 100% share of voice/screen.

 

Regulation

 

Ad Type	Dimensions	Supported Formats	File Size	Audio	Autoplay or User Initiated	Inventory Supported	Pricing Model	Video Duration	Video Buttons
Fullscreen	Portrait Video 1080 × 1920 720 × 1280 Landscape Video 1280 x 720 1920 x 1080	MP4 file, VAST tag	Max 4MB	On and Off available	Autoplay	Owned (SDK)	CPM	5-15 seconds	Skip Privacy Learn Volume

 

Example of interstitial for Serena: Has an exit button on upper right hand for both portrait and landscape. Both images should have a play button in the middle to indicate they are video and not static interstitials.

 

  

 

Rewarded Video

 

Rewarded videos are fullscreen video ads that users have the option of watching in full in exchange for in-app rewards.

 

Ad Type	Dimensions	Supported Formats	File Size	Audio	Autoplay or User Initiated	Inventory Supported	Pricing Model	Video Duration	Video Buttons
Rewarded Video	Portrait Video 1080 × 1920 720 × 1280 Landscape Video 1280 x 720 1920 x 1080	MP4 file, VAST tag	Max 4MB	Both On and Off available	User Initiated	Owned (SDK)	CPCV/CPM	15-30 seconds.  Recommendation is in between 15-25 seconds	Privacy Learn Volume

 

Examples of fullscreen rewarded video for Serena. Does not have an opt out button.

 

Programmatic

 

In-Stream Video (Pre-Roll)

 

In-stream video ads (pre-roll) are played before the streaming video content that the consumer has requested. In-stream video ads are displayed within the context of streaming video, frequently used to monetize the video content that the publisher is delivering, and can be played inside short-form or long-form video.

 

Regulation

 

Ad Type	Dimensions	Supported Formats	File Size	Audio	Autoplay or User Initiated	Inventory Supported	Pricing Model	Video Duration	Video Buttons
In-Stream Video (Pre-Roll)	960 x 540 480 X 320 770 X1025 1025 X 770 1920 X 1080 320 X 480	MP4 file JS tag VAST tag VPAID tag HTML5	Max 200MB	On or Off        available	Both supported, autoplay is default	Direct, but Non-owned	CPM	3-15 secs. Recommendation is between 4-8 seconds.	None

 

Example of pre-roll for Serena:

 

Outstream Video (Interstitial Video)

 

Regulation

Ad Type	Dimensions	Supported Formats	File Size	Audio	Autoplay or User Initiated	Inventory Supported	Pricing Model	Video Duration	Video Buttons
Outstream Video (Interstitial Video)	Portrait Video 1080 × 1920 720 × 1280 Landscape Video 1280 x 720 1920 x 1080	MP4 file JS tag VAST tag VPAID tag HTML5	Max 200MB	On or Off available	Autoplay	Owned and Non-owned Inventory	CPM	3-15 secs. Recommendation is between 4-8 seconds.	None

 

Example of out-stream (interstitial) for Serena. Has an opt out button (close button) top right hand corner.  Both images should have a play button in the middle to indicate they are video and not static.

 

Outstream Video (In-Banner Video)

 

Regulation

Ad Type	Dimensions	Supported Formats	File Size	Audio	Autoplay or User Initiated	Inventory Supported	Pricing Model	Video Duration	Video Buttons
Outstream Video (In-Banner Video)	300 X 250	MP4 file JS tag VAST tag VPAID tag HTML5	Max 200MB	Sound Off. Sound On by user initiation	Autoplay	Non-owned Inventory	CPM	3-15 secs. Recommendation is between 4-8 seconds.	None

 

Example of out-stream (in banner video) for Serena:

 

Social Media Ad Units

 

Ad Format	Dimensions	Supported Files	File Size
Facebook image	1200 x 628	JPG, PNG	N/A
Facebook video	9:16 to 16:9 ratio	AVI, MPEG, DivX, Gif, MP4, WMV	Max 4GB
Facebook carousel image	1080 x 1080	JPG, PNG	Max 30MB
Facebook carousel video	1080 x 1080	JPG, PNG	Max 4GB
Snapchat	1080 x 1920	MP4, MOV	Max 32MB, Max 3-10 sec duration
Google UAC	300 x 250, 300 x 50, 320 x 50, 320 x 100, 1200 x 628, 320 x 480, 480 x 320, 728 x 90, 1024 x 768, 768 x 1024	GIF, JPG, PNG	Max 1MB
Google UAC html5	300 x 50, 320 x 50, 320 x 100, 320 x 480, 480 x 320	HTML	Max 150KB

 

Custom Content Creation with Appi Studios

Capabilities:

Edit existing materials

Create new materials

• Video ads – portrait/landscape, trailer/game play (for VTA enabled only)

Localization

• Top geos’ languages: Japanese, Chinese, Korean, German, Spanish, Russian and more

Mockups

• Proposal for clients for different promotion types
• Proposal for partners of different placement formats
• Simulation of ad placements

Audio voiceover

• Providing the script, the recording, and the layover to the video

Real actors promoting the product

• Using real people describing the advertisers’ service/app/product/brand

Copywriting

• Content for the ads/videos/promotional materials