Ad Specifications

2597 views 06/11/2019 Ran Zukerman 0

Standard and Text Ad Spec

Standard Banner

A standard banner ad is an ad unit that can be either static or animated, and placed within a publisher’s specified ad content area around their live mobile content.

 

Ad Format Dimensions Supported Files File Size
Standard Banner

320×50

300×50

300×250

728×90

JPG, JPEG, Animated GIF Max 150KB

 

 

Static Interstitial

An interstitial ad is an interactive full-page ad unit. An interstitial is loaded in-between content (such as game levels or web pages). When collapsed (closed), the user’s expected content loads.

 

Ad Format Dimensions Supported Files File Size
Interstitials

Landscape

480 x 320

1024 x 768

JPG, JPEG Max 150KB

Portrait

320 x 480

320 x 568

768 x 1024

 

 

Native

A native ad is a format of advertising that takes advantage of the form and function of the surrounding user experiences, all of which are indigenous to the wide variety of mobile devices.

 

Ad Format Dimensions Supported Files File Size
Native 1200 x 627 JPG, JPEG Max 150KB
Logo 300 x 300 JPG, JPEG Max 50KB

 

 

Video Ad Spec

Fullscreen Video

Fullscreen video (interstitial video) are ads that appear between two content pages. Also known as transition ads, inter-commercial ads, and splash pages. Other terms such as in-page, and mobile pre-roll appear in the context of mobile interstitials or ads that have 100% share of voice/screen.

 

Ad Type Dimensions Supported Formats File Size Video Duration
Fullscreen

Portrait Video

320 x 480

768 × 1024

Landscape Video

480 x 320

1024 x 768

MP4 file
Max 4MB 5-30 seconds

 

 

Custom Content Creation with Appi Studios

Capabilities:

Edit existing materials

Create new materials

  • Video ads – portrait/landscape, trailer/game play.

Localization

  • Top geos’ languages: Japanese, Chinese, Korean, German, Spanish, Russian and more.

Mockups

  • Proposal for clients for different promotion types.
  • Proposal for partners of different placement formats.
  • Simulation of ad placements.

Audio voiceover

  • Providing the script, the recording, and the layover to the video.

Real actors promoting the product

  • Using real people describing the advertisers’ service/app/product/brand.

Copywriting

  • Content for the ads/videos/promotional materials.