DirectRun URL Guide

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1. Objective

This document provides directions on how to use YouAppi’s campaign redirect URLs.

2. Campaign URL Format

The campaign redirect URL contains a number of parameters that must be populated by the publisher (marked in orange below):

https://service.youappi.com/app/directlink?accesstoken=exmpl123_abc123&appid=1234&campaignpartnerid=1836&subid=&publishertoken=&publishername=&usertoken=&deviceAndroidId=&deviceIfa=&age=&gender=&publisher_type=&format=

The publisher must populate each parameter with the relevant parameter, macro or value from his end, and only then implement the redirect URL on his side. Information about these parameters can be found in the following section.

3. Redirect URL Parameters

The table below contains detailed information about the parameters that are appended to the redirect URL. Please note that the parameters are case sensitive!

Field Name Description Value Type Expected Values
subid The publisher’s unique click ID (or “transaction ID”), used to match the click with the install. String  
publishertoken Site ID String  
publishername Site name String  
usertoken A unique user ID (i.e. device identifier or customer ID) String  
deviceAndroidId Google advertising ID String  
deviceIfa IDFA, iOS advertising ID String  
age The user’s age Integer  
gender The user’s gender String

male

female

publisher_type The publisher’s media type String

app

web

format The type of ad placement inside the publisher’s content String

banner

fullscreen

app_wall

in_content

For additional information and support please contact support@youappi.com.