Ad Specifications

969 views 19/06/2018 Shay Karpeles 0

Standard and Text Ad Spec

Standard Banner

A standard banner ad is an ad unit that can be either static or animated, and placed within a publisher’s specified ad content area around their live mobile content.

 

Ad Format Dimensions Supported Files File Size Pricing
Standard Banner

320×50

300×250

300×300

600×600

728×90

JPG, JPEG, Animated GIF Max 500KB CPC, CPI

 

Image below is an example of banner ads for the Serena

 

Static Interstitial

 

An interstitial ad is an interactive full-page ad unit. An interstitial is loaded in-between content (such as game levels or web pages). When collapsed (closed), the user’s expected content loads.

 

Ad Format Dimensions Supported Files File Size Pricing
Interstitials

Landscape

480 x 320

1024 x 768

800 x 600

JPG, JPEG, Animated GIF Max 500KB CPC, CPI, CPM

Portrait

320 x 480

600 x 800

768 x 1024

 

Static Interstitial Examples for Serena

 

Native

 

A native ad is a format of advertising that takes advantage of the form and function of the surrounding user experiences, all of which are indigenous to the wide variety of mobile devices.

 

Ad Format Dimensions Supported Files File Size
Native 1200 x 627 JPG, JPEG, Animated GIF Max 500KB

 

Example of Native ad for Serena

 

Video Ad Spec

 

Direct In App Inventory

 

Fullscreen Video

 

Fullscreen video (interstitial video) are ads that appear between two content pages. Also known as transition ads, inter-commercial ads, and splash pages. Other terms such as in-page, and mobile pre-roll appear in the context of mobile interstitials or ads that have 100% share of voice/screen.

 

Regulation

 

Ad Type Dimensions Supported Formats File Size Audio Autoplay or User Initiated Inventory Supported Pricing Model Video Duration Video Buttons
Fullscreen

Portrait Video

1080 × 1920

720 × 1280

Landscape Video

1280 x 720

1920 x 1080

MP4 file Max 4MB On and Off available Autoplay Owned (SDK) CPM 5-15 seconds

Skip

Privacy

Learn

Volume

 

Example of interstitial for Serena: Has an exit button on upper right hand for both portrait and landscape. Both images should have a play button in the middle to indicate they are video and not static interstitials.

 

  

 

Rewarded Video

 

Rewarded videos are fullscreen video ads that users have the option of watching in full in exchange for in-app rewards.

 

Ad Type Dimensions Supported Formats File Size Audio Autoplay or User Initiated Inventory Supported Pricing Model Video Duration Video Buttons
Rewarded Video

Portrait Video

1080 × 1920

720 × 1280

Landscape Video

1280 x 720

1920 x 1080

MP4 file Max 4MB Both On and Off available User Initiated

Owned

(SDK)

CPCV/CPM 15-30 seconds.  Recommendation is in between 15-25 seconds

Privacy

Learn

Volume

 

Examples of fullscreen rewarded video for Serena. Does not have a opt out button.

 

Programmatic

 

In-Stream Video (Pre-Roll)

 

In-stream video ads (pre-roll) are played before the streaming video content that the consumer has requested. In-stream video ads are displayed within the context of streaming video, frequently used to monetize the video content that the publisher is delivering, and can be played inside short-form or long-form video.

 

Regulation

 

Ad Type Dimensions Supported Formats File Size Audio Autoplay or User Initiated Inventory Supported Pricing Model

Video

Duration

Video Buttons
In-Stream Video (Pre-Roll)

960 x 540

480 X 320

770 X1025

1025 X 770

1920 X 1080

320 X 480

MP4 file
JS tag
VAST tag
VPAID tag
HTML5
Max 200MB On or Off        available Both supported, autoplay is default Direct, but Non-owned CPM 3-15 secs. Recommendation is between 4-8 seconds. None

 

Example of pre-roll for Serena:

 

Outstream Video (Interstitial Video)

 

Regulation

Ad Type Dimensions Supported Formats File Size Audio Autoplay or User Initiated Inventory Supported Pricing Model Video Duration Video Buttons
Outstream Video (Interstitial Video)

Portrait Video

1080 × 1920

720 × 1280

Landscape Video

1280 x 720

1920 x 1080

MP4 file
JS tag
VAST tag
VPAID tag
HTML5
Max 200MB On or Off available Autoplay Owned and Non-owned Inventory CPM 3-15 secs. Recommendation is between 4-8 seconds. None

 

Example of out-stream (interstitial) for Serena. Has an opt out button (close button) top right hand corner.  Both images should have a play button in the middle to indicate they are video and not static.

 

Outstream Video (In-Banner Video)

 

Regulation

Ad Type Dimensions Supported Formats File Size Audio Autoplay or User Initiated Inventory Supported Pricing Model Video Duration Video Buttons
Outstream Video (In-Banner Video) 300 X 250 MP4 file
JS tag
VAST tag
VPAID tag
HTML5
Max 200MB Sound Off. Sound On by user initiation   Autoplay Non-owned Inventory CPM 3-15 secs. Recommendation is between 4-8 seconds. None

 

Example of out-stream (in banner video) for Serena:

 

Social Media Ad Units

 

Ad Format Dimensions Supported Files File Size
Facebook image 1200 x 628 JPG, PNG N/A
Facebook video 9:16 to 16:9 ratio AVI, MPEG, DivX, Gif, MP4, WMV Max 4GB
Facebook carousel image 1080 x 1080 JPG, PNG Max 30MB
Facebook carousel video 1080 x 1080 JPG, PNG Max 4GB
Snapchat 1080 x 1920 MP4, MOV Max 32MB, Max 3-10 sec duration
Google UAC 300 x 250, 300 x 50, 320 x 50, 320 x 100, 1200 x 628, 320 x 480, 480 x 320, 728 x 90, 1024 x 768, 768 x 1024 GIF, JPG, PNG Max 1MB
Google UAC html5

300 x 50, 320 x 50, 320 x 100,

320 x 480, 480 x 320

HTML Max 150KB

 

Custom Content Creation with Appi Studios

Capabilities:

Edit existing materials

Create new materials

  • Video ads – portrait/landscape, trailer/game play (for VTA enabled only)

Localization

  • Top geos’ languages: Japanese, Chinese, Korean, German, Spanish, Russian and more

Mockups

  • Proposal for clients for different promotion types
  • Proposal for partners of different placement formats
  • Simulation of ad placements

Audio voiceover

  • Providing the script, the recording, and the layover to the video

Real actors promoting the product

  • Using real people describing the advertisers’ service/app/product/brand

Copywriting

  • Content for the ads/videos/promotional materials